FREDDIE ALEXANDER-MORRIS

is a photographer, videographer and editor based in South-East London.





































FREDDIEAM@GMAIL.COM

@FREDDIEAM

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PHROGLET’S SHALLOW POND

Phroglet’s Shallow Pond is a 52 page zine shot entirely on 35mm HP5 film, reflecting the stark, somber atmosphere of the Covid-19 outbreak. The black and white imagery’s tonal simplicity mirrored the uncertainty and isolation the world was experiencing.

By using high-contrast imagery, I emphasized the extremes we faced: light and shadow became metaphors for hope and despair, with the graininess of the film adding a raw, tactile quality that underscored the fragility of life during the pandemic.

The absence of color heightened the emotional weight, turning everyday scenes into poignant reflections of a world paused and reevaluated.



SONDER

Embarking on the streets of Seoul for a span of two weeks in December 2023, ‘Sonder’ encapsulates the lives of the South Korean capital’s inhabitants. It delves into the realisation that every seemingly anonymous passerby is immersed in a life as vivid and intricate as my own.

Playing the role of a transient tourist, my camcorder served as an inconspicuous lens to shoot everyday urban life through. Capturing genuine, unstaged moments, human reactions, and unremarkable interactions, I immersed myself briefly in the lives of those who crossed my path, remaining an invisible observer.

‘Sonder’ fixates on the profound truth that each one of us carries our own untold stories, unfolding invisibly and simultaneously. It captures the interconnected yet separate nature of the human experience, highlighting the depth and richness found in the lives of those around us.




PEDAL. PUSH. PERAMBULATE.

Expanding on the ideas of Psychogeography, Guy Debord, and the Situationist International, ‘Pedal. Push. Perambulate.’ explores three separate exploratory dérive journeys, all beginning at the same location. The existing contributions to the concept of the dérive have revolved solely around the act of walking, thus, ‘Pedal. Push. Perambulate.’ investigates how our experience of space changes depending on how we traverse it, whether that be via walking, cycling, or skateboarding.

The project highlights the different ways we experience urban environments depending on the mode of transport being used to do so, investigating the difference in routes we take, the recognition of the changes in pace, and certain things we notice (or fail to notice), such as, people, vehicles, artefacts, architecture, conversation, juxtaposition, and texture.

The use of the harsh, gritty, monochromatic imagery throughout the project is used to highlight detail that we often fail to perceive, relating to the ideas of the dérive, involving playful-constructive behaviour, awareness of psychogeographical effects and identifying aspects of the urban environment which are ordinarily overlooked.




CITY MOVEMENT

City Movement explores the change of emotion and behaviour the urban environment produces within individuals depending on the mode of transport used to traverse it.

This film focuses on how the city is perceived through the practitioners point of view and how we as individuals experience space differently as a result of the contrasting environments we situate ourselves in and the ways in which we maneuver through them.